Bimbo Bakeries US, known for iconic bread and breakfast brands like Entenmann's, Thomas, Ballpark, and Sara Lee, was another of my major clients in 2023. My role was to leverage existing brand assets and design mostly online ads for grocery retailers around the country. However, I also developed some in-store point of sale displays to aid in awareness for several major campaigns.
Thomas' "Muffin But Possibilities" was a 2024 campaign I worked on to promote a sweepstakes surrounding Thomas' varieties of English muffins. My role was the development of the key visual you see above, as well as adapting it into in-store POP displays and accessories in all shapes and sizes. I also designed digital ads for retailers to complement the in-store signage.
More:
A Halloween onsite Kroger banner for Entenmann's and Little Bites.
A shelf wobbler at Mejiers with a Sara Lee coupon.
A Ballpark digital ad.
A mockup of a display for a new Rustik Oven product tested on the East Coast.
As seen in-store or online at:
