In 2024, my main client was Beiersdorf, famous for skin care and lotions like Eucerin, Nivea, Aquaphor, and Coppertone. This client was unique because not only did they sell at national grocery store chains around the country, but also at drugstores and pharmacies. Therefore, projects ranged from in-store sales tags, to online banner ads, to mailers and magazine ads aimed at pharmacists and doctors. I leveraged existing brand guidelines and assets to design engaging new content for each of these brands while also maintaining the guidelines and specs for the stores they were advertising in.
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