Thomas' "Muffin But Possibilities" was a 2024 campaign I worked on to promote a sweepstakes surrounding Thomas' varieties of English muffins. My role was the development of the key visual you see above, as well as adapting it into in-store POP displays and accessories in all shapes and sizes. I also designed digital ads for retailers to complement the in-store signage. In all, the end result was matching shelf strips, balloons, shelf wobblers, aisle violators, end cap headers, bunker displays, table displays, dump bin displays and hutch displays.
